In today’s competitive business landscape, understanding your target audience is essential for success. Utilizing the right market research tools can provide valuable insights that inform strategic decisions and drive growth. Whether you’re a startup looking to analyze customer preferences or an established company aiming to enhance your market analysis, effective market research tools are vital for gaining a competitive edge.
In this comprehensive list, we’ll explore the best market research tools available, highlighting their key features and benefits. Discover how these tools can empower your business to make informed decisions and navigate the ever-changing marketplace with confidence!
14 Best Market Research Tools for Business
1. Glimpse – Quick and Easy Market Research
Glimpse is a market research tool that offers a seamless and user-friendly experience for businesses looking to gather real-time insights. With its intuitive interface, Glimpse allows users to design and launch short surveys to obtain valuable information on trending topics.
This market research tool leverages cutting-edge AI and natural language processing to analyze the emotional and sentiment aspects of open-ended questions, delivering precise and meaningful insights swiftly.
One of the standout features of Glimpse is its ability to generate real-time insights. By using short surveys, businesses can quickly capture vital data and stay agile in a rapidly evolving market. This real-time feedback enables businesses to make informed decisions promptly and adjust their strategies accordingly.
With Glimpse’s real-time insights feature, businesses can:
- Monitor customer sentiment towards their products or services in real-time.
- Identify emerging customer needs and preferences for timely product development or adjustments.
- Track the impact of marketing campaigns and make data-driven optimizations.
- Stay ahead of competitors by rapidly responding to market trends and customer demands.
Glimpse empowers businesses with the tools they need to gather accurate and relevant data efficiently. With its user-friendly interface and AI-powered analysis, this market research tool allows businesses to unlock real-time insights and make informed decisions that drive success.
Flexible Pricing Options for Glimpse:
- Starter Plan: Free access to basic features, ideal for beginners wanting to explore market insights without any financial commitment.
- Professional Plan: Priced at £325.00 per month, this plan includes more advanced features and tools suitable for growing businesses aiming for deeper insights.
- Enterprise Plan: Custom pricing tailored to larger organizations, providing specialized solutions to meet unique business needs and objectives.
These flexible pricing options make Glimpse accessible for businesses of all sizes while allowing them to choose the plan that best fits their needs.
| Benefits of Glimpse | Features of Glimpse |
|---|---|
|
|
Image – Source
2. Statista – Data Visualization for Market Research
For UK researchers, marketers, and product developers, Statista simplifies complex market data by turning it into visually engaging insights. By sourcing information from reputable reports across the web, Statista helps you quickly identify trends and make data-driven decisions.
Why Use Statista?
- Comprehensive Data: Statista aggregates a wide range of market reports and statistics, from market size and consumer behavior to industry forecasts, all presented in an easy-to-understand format.
- Dynamic Visualizations: With continuously updated charts and graphs, Statista ensures you always have access to the most recent data, allowing you to track changes and trends over time.
- Expert-Driven Insights: While Statista doesn’t conduct original research, its team of analysts identifies gaps and provides relevant data to keep you informed about the latest trends.
Pricing Options:
- Basic Plan: Free access to some data visualizations.
- Starter Plan: £160 per month, billed annually.
- Professional Plan: £770 per month, billed annually.
Statista is an essential tool for UK businesses seeking reliable market insights and data visualization. Its easy-to-use platform allows you to stay ahead of industry trends and make confident, data-backed decisions.
Image – Source
3. GWI – Consumer Research Made Easy
GWI offers a user-friendly consumer research platform, providing insights into over 2.8 billion consumers across 50+ markets. With its easy-to-use interface and customizable dashboards, GWI simplifies the process of understanding consumer behaviours and preferences.
Why Use GWI?
- Extensive Data Access: GWI provides in-depth data on consumer demographics, media habits, social media interactions, brand preferences, and purchasing behaviour. This helps UK businesses understand their target audience and make informed decisions.
- Customisable Dashboards: The platform features dashboards that you can tailor to your research needs. This flexibility allows you to view and analyse data in ways that best suit your specific requirements.
- Comprehensive Insights: GWI’s tools offer detailed insights into consumer attitudes and trends, enabling more targeted and effective marketing strategies.
Benefits of GWI:
- Wide Reach: Insights from over 2.8 billion consumers globally.
- Ease of Use: Intuitive platform with customizable reports.
- In-Depth Understanding: Detailed data on demographics, preferences, and behaviours.
GWI is an essential tool for UK businesses looking to enhance their consumer research. Its extensive data, flexible dashboards, and detailed insights help you make data-driven decisions and stay ahead in a competitive market.
Image – Source
4. Qualtrics: Advanced Survey Software for Comprehensive Market Insights
For UK businesses and researchers, Qualtrics offers a versatile platform for conducting advanced surveys and gathering valuable customer insights. Designed to capture feedback and gauge market sentiment, Qualtrics makes it easier to make informed decisions that drive growth.
Why Use Qualtrics?
- Customizable Surveys: Qualtrics provides an array of survey templates that you can easily tailor to fit your specific needs, from customer satisfaction to market research. With its intuitive drag-and-drop interface, you can create professional surveys without any technical skills.
- Advanced Analytics: The platform offers robust analytics tools that go beyond basic reporting. Using Qualtrics, you can perform sophisticated data analysis, including segmentation and correlation, to uncover deeper insights about your target audience.
- Omni-Channel Feedback Collection: Qualtrics allows you to collect feedback across multiple channels—email, SMS, social media, and more. This ensures you reach your audience wherever they are, enhancing response rates and the quality of data collected.
Pricing Options:
- Free Plan: Offers basic survey features and limited responses.
- Research Core: Pricing starts from £100 per month, tailored to your business size and needs.
- Enterprise Plan: Custom pricing based on your organisation’s specific requirements.
Qualtrics is ideal for UK organisations seeking to understand their market better through comprehensive, tailored surveys and advanced analytics. Its wide range of features and adaptability make it a valuable tool for any market researcher looking to gather actionable insights.
Image – Source
5. SurveyMonkey: User-Friendly Surveys for Quick Feedback
SurveyMonkey is a popular choice for UK marketers, educators, and business owners looking to conduct quick, user-friendly surveys. With its intuitive interface and diverse survey templates, SurveyMonkey enables fast data collection and real-time analysis to help you understand your audience better.
Why Use SurveyMonkey?
- Ease of Use: With SurveyMonkey’s simple design and drag-and-drop functionality, creating surveys is straightforward, even for beginners. Its platform guides you step-by-step through the survey creation process, ensuring a hassle-free experience.
- Versatile Survey Options: The tool offers a variety of question types—from multiple choice to open-ended questions—allowing you to customise your surveys according to your research goals. It also supports multiple languages, making it ideal for diverse audiences.
- Real-Time Results: As responses come in, SurveyMonkey provides instant analysis and visualisation of data, helping you quickly identify patterns and trends. This allows for agile decision-making and rapid adjustment of strategies based on live data.
Pricing Options:
- Basic Plan: Free with limited features and up to 10 questions per survey.
- Standard Monthly: £25 per month for unlimited surveys and more robust analytics.
- Premier Annual: £99 per month, billed annually, for advanced features and branding.
SurveyMonkey is a go-to tool for UK businesses and researchers who need a quick, easy way to gather and analyse feedback. With its flexibility and affordability, it’s perfect for small to medium-sized enterprises and educational institutions looking to gain insights without breaking the bank.
Image – Source
6. Typeform: Engaging Surveys for Better Response Rates
Typeform is an innovative survey tool known for its unique, conversational style that boosts engagement rates. For UK marketers and businesses, Typeform offers an easy way to create visually appealing, interactive forms that keep respondents interested and improve response quality.
Why Use Typeform?
- Engaging Interface: Typeform’s sleek, interactive design encourages users to complete surveys by presenting questions one at a time, reducing fatigue and increasing completion rates. This format mimics a natural conversation, making the experience enjoyable for respondents.
- Customisable Design: Typeform allows for high levels of customisation, from colours and fonts to adding multimedia elements like images, GIFs, and videos. This ensures that every survey matches your brand’s aesthetics and appeals to your target audience.
- Powerful Integrations: Typeform seamlessly integrates with various tools like Google Sheets, Slack, and Mailchimp, making it easy to manage data and automate workflows. This ensures that you can act on insights quickly and effectively.
Pricing Options:
- Free Plan: Access essential features at no cost, ideal for individuals or small businesses exploring market insights.
- Basic Plan: At £29 per month, this plan offers additional features for businesses looking to enhance their research efforts.
- Plus Plan: For £59 per month, the Plus Plan provides advanced tools suitable for growing companies seeking deeper insights.
- Business Plan: Priced at £99 per month, this plan is designed for larger teams requiring comprehensive data analysis.
- Enterprise Plan: Custom pricing is available upon request, tailored for large organizations with specific needs.
Typeform is an excellent choice for UK businesses looking to create engaging surveys that drive higher response rates. Its customisable and interactive nature helps you gather high-quality feedback, making it a valuable tool for enhancing customer experience and satisfaction.
Image – Source
7. Think with Google: A Data-Driven Hub for Market Insights
Think with Google is a treasure trove of data-driven insights, research, and consumer trends, ideal for UK marketers looking to stay ahead of the competition. It offers a wide range of reports, articles, and tools to help you understand market dynamics and consumer behaviour.
One of the key tools provided by Think With Google is Google Trends. This tool allows users to analyze search term popularity and related queries, giving businesses a deeper understanding of consumer interests and preferences. By staying ahead of industry trends, businesses can tailor their marketing strategies to capture the attention of their target audience.
Why Use Think with Google?
- Data-Rich Content: The platform provides a wealth of research articles, consumer insights, and data trends across various industries. This helps marketers identify new opportunities and fine-tune their strategies to align with current market conditions.
- Consumer Barometer: One of its standout features, the Consumer Barometer, allows you to explore how people around the world use the internet. This tool provides data on consumer behaviour, giving you a deeper understanding of your target audience’s online habits.
- Creative Inspiration: Think with Google also serves as a creative inspiration hub, showcasing successful marketing campaigns and innovative digital strategies. This helps marketers think outside the box and develop campaigns that resonate with their audience.
Pricing Options:
- Free Access: All tools and resources on Think with Google are available for free.
Think with Google is an essential tool for UK marketers who want to harness data and insights to drive better marketing strategies. With its vast resources, from market research to creative inspiration, it empowers businesses to make informed, impactful decisions.
Image – Source
8. Temper: Enhancing Customer Sentiment Measurement
Temper is a user-friendly tool designed to measure customer sentiment through simple, interactive widgets. Featuring familiar “sad”, “neutral”, and “happy” face icons, Temper helps businesses gauge customer satisfaction across various touchpoints, including websites and email interactions.
Why Use Temper?
- Versatile Feedback Collection: Temper offers three distinct modes for gathering feedback:
- Tab Mode: Appears at the bottom of web pages to gauge overall site satisfaction.
- Inline Mode: Embedded on specific pages for targeted feedback.
- Email Mode: Added to email signatures to evaluate customer support interactions.
- Actionable Insights: By collecting real-time sentiment data, Temper helps businesses identify strengths to build upon and areas needing improvement. This allows for a proactive approach to enhancing customer experience.
- Easy Integration: The widget-based system is straightforward to implement, making it accessible for businesses of all sizes.
Best For: Brands looking to measure customer mood and pinpoint frustrating experiences or problematic areas within their sites or products.
Temper is an effective tool for UK businesses seeking to understand customer sentiment through simple yet powerful feedback mechanisms. Its versatility in deployment and ease of use make it an invaluable asset for improving customer satisfaction and addressing potential issues promptly.
Image – Source
9. BrandMentions: Keeping Tabs on Your Brand’s Online Presence
BrandMentions offers a comprehensive monitoring solution that tracks brand mentions across the web and social media. This tool is essential for UK businesses aiming to stay informed about their brand reputation and market presence.
Why Use BrandMentions?
- Real-Time Monitoring: BrandMentions continuously scans online channels to capture mentions of your brand, competitors, and key influencers. This ensures you are always updated on what is being said about your brand.
- Reputation Management: By analysing online discussions, BrandMentions helps businesses manage their brand reputation and respond to customer feedback effectively.
- Customer Engagement: The tool enables you to engage with customers and influencers by identifying and leveraging relevant conversations, which can help in customer acquisition and retention.
Best For: Brands needing an efficient way to monitor online mentions, manage their reputation, and gather business intelligence.
BrandMentions is an invaluable tool for UK businesses focused on brand monitoring and reputation management. Its real-time tracking and analysis capabilities provide essential insights for staying ahead in the competitive landscape and effectively managing your brand’s online presence.
Image – Source
10. AnswerThePublic: Discovering Search Trends with Ease
AnswerThePublic is a keyword research tool that helps UK businesses understand what people are searching for online. By generating a list of questions and phrases related to your keywords, it offers valuable insights into consumer interests and search trends.
Why Use AnswerThePublic?
- Keyword Exploration: The tool provides a visual representation of search queries related to your keywords, highlighting what people are asking and searching for online.
- Free and Pro Options: Users get three free searches per day, or can upgrade to the Pro plan for unlimited searches and additional features like Search Listening Alerts, which provide weekly updates on new questions being asked.
- Trend Analysis: By identifying trending questions and search phrases, AnswerThePublic helps businesses build strategies and campaigns that align with current consumer interests.
Best For: Brands seeking to identify trending search queries and build content strategies around the most relevant and popular questions being asked online.
AnswerThePublic is an excellent tool for UK businesses looking to explore search trends and tailor their content strategies accordingly. Its ease of use and insightful data make it a valuable resource for understanding and capitalizing on current consumer interests.
Image – Source
11. Make My Persona: Crafting Effective Buyer Personas
Make My Persona by HubSpot is a free tool designed to help UK businesses create detailed buyer personas. This tool is useful for organisations looking to better understand and segment their target audience.
Why Use Make My Persona?
- Quick Persona Creation: The tool simplifies the process of creating and visualizing different customer avatars, making it easy to understand key differences within your target audience.
- Detailed Profiles: Make My Persona helps outline each persona’s goals, challenges, and daily responsibilities, offering insights into how to effectively address their needs.
- Free and Accessible: As a free tool, it provides an affordable option for businesses new to market research and persona development.
Best For: Organisations needing a straightforward way to create and visualise buyer personas to guide their marketing strategies and audience segmentation.
Make My Persona is a valuable tool for UK businesses looking to develop a clear understanding of their target audience. Its ease of use and ability to generate detailed buyer personas make it an essential resource for refining marketing strategies and improving customer engagement.
12. BuzzSumo: Uncovering Content Insights and Trends
BuzzSumo is a powerful tool for UK businesses focused on content marketing and social media. It tracks media mentions, backlinks, and social shares to help businesses create effective content and discover growth opportunities.
Why Use BuzzSumo?
- Content Discovery: BuzzSumo helps businesses generate content ideas by exploring trending topics and popular content across various platforms. This aids in crafting relevant and engaging content.
- Competitive Analysis: By scanning billions of articles and social posts, BuzzSumo provides insights into what works and what doesn’t, helping businesses optimise their content strategy.
- Influencer Identification: The tool also assists in finding influencers with engaged audiences on platforms like Instagram and Twitter, which can boost your brand’s reach and engagement.
Best For: Brands seeking to enhance their content marketing strategies through competitive analysis, content discovery, and influencer identification.
BuzzSumo is an invaluable resource for UK businesses aiming to improve their content marketing efforts. Its capabilities in tracking trends and analysing content performance make it essential for crafting effective marketing strategies and gaining a competitive edge.
Image – Source
13. Userlytics: Comprehensive UX Testing Solutions
Userlytics provides a robust platform for user experience (UX) testing, catering to a range of clients including enterprises, government bodies, and startups. This tool is ideal for UK businesses looking to enhance their digital products through detailed user feedback.
Why Use Userlytics?
- Flexible Testing Options: Userlytics offers various testing models, including moderated and unmoderated sessions, allowing for comprehensive analysis of user interactions and experiences.
- AI-Based Analysis: The platform uses AI to analyse qualitative data and sentiment, providing deeper insights into user behaviour and experience.
- Seamless Integration: Userlytics integrates easily with prototyping tools like Figma and AdobeXD, streamlining the testing process and ensuring a smooth user experience.
Best For: Businesses needing detailed user testing for websites, prototypes, and digital products to improve usability and user satisfaction.
Userlytics is a key tool for UK businesses aiming to refine their UX through detailed testing and analysis. Its flexible testing options and AI-driven insights make it a powerful resource for enhancing user experience and product effectiveness.
Image – Source
14. NielsenIQ: Comprehensive Consumer Behaviour Insights
NielsenIQ, formerly known as Nielsen, offers extensive data and analytics to help UK businesses understand consumer buying behaviour and identify growth opportunities. The platform provides a complete view of consumer activities across various channels.
Why Use NielsenIQ?
- Omnichannel Insights: NielsenIQ provides a holistic view of consumer behaviour across multiple channels, helping businesses track shopping habits and purchase decisions.
- Predictive Analytics: The tool offers predictive analytics to forecast future trends and consumer behaviour, enabling more informed strategic planning.
- Comprehensive Data Coverage: With data from Nielsen and GfK, NielsenIQ delivers detailed insights into market dynamics and consumer preferences.
Best For: Brands seeking to gain a thorough understanding of consumer behaviour and optimise their strategies based on comprehensive market data and predictive insights.
NielsenIQ is an essential tool for UK businesses looking to track and analyse consumer buying behaviour. Its extensive data coverage and predictive capabilities provide valuable insights for driving growth and making strategic decisions in a competitive market.
Image – Source
Conclusion
In conclusion, leveraging market research tools is crucial for UK businesses aiming to understand their target audience and navigate the ever-evolving marketplace. From Glimpse’s real-time insights to Statista’s engaging data visualisations and GWI’s comprehensive consumer research, these tools provide valuable resources for informed decision-making.
By adopting these innovative solutions, businesses can effectively monitor trends, gather crucial feedback, and enhance their strategies. Ultimately, investing in the right market research tools allows companies to stay competitive, respond to consumer needs, and drive growth in today’s dynamic business environment.
FAQs
What are the best market research tools available in the UK?
The best market research tools in the UK include Statista for data visualisation, GWI for consumer insights, and SurveyMonkey for surveys. Each tool offers unique features tailored to different research needs.
How do I choose the right market research tool for my business?
To choose the right tool, consider your specific research needs such as data type, budget, and ease of use. Evaluate tools based on their features, user reviews, and how well they align with your business goals.
Are there free market research tools available in the UK?
Yes, several market research tools offer free versions, such as AnswerThePublic for keyword research and Make My Persona for creating buyer personas. Free plans typically come with limitations, so assess if they meet your needs before upgrading.
How can market research tools help improve my business strategies?
Market research tools provide valuable insights into consumer behaviour, market trends, and competitor activity. This information helps businesses make informed decisions, refine strategies, and identify growth opportunities.
What is the difference between paid and free market research tools?
Paid tools often offer more advanced features, greater data access, and additional support compared to free tools. Free tools can be useful for basic research but may have limitations in data depth and functionality.
How often should I use market research tools for my business?
Regular use of market research tools is recommended to stay updated on market trends and consumer preferences. Depending on your industry and goals, you might use these tools monthly, quarterly, or as needed.
Disclaimer
The images used in this blog are not owned by the UK Entrepreneur Blog; the copyrights of these images belong solely to their respective owners.