Is Mailchimp still the right fit for UK businesses in 2025? With increasing demands for affordability, automation, and better support, many businesses are reconsidering their email marketing platforms.
As email remains a powerful tool in digital marketing, finding the right provider is crucial. Whether you’re a startup, freelancer, or established brand, switching to a platform that better aligns with your goals could significantly boost engagement and ROI.
In this guide, we explore the top 13 alternatives that provide value, features, and performance Mailchimp may no longer offer.
Why Are Businesses Searching for Mailchimp Alternatives in 2025?
The shift away from Mailchimp has become more prominent in the UK this year. Many users cite increasing pricing tiers and feature restrictions as primary concerns.
As Mailchimp transitions further into an all-in-one marketing suite, essential email tools have become paywalled or overly complex. This makes it harder for small businesses to justify the cost.
Users are also experiencing:
- Limited customer support for lower-tier plans
- Difficulty navigating newer workflows
- A steep learning curve for non-technical users
In 2025, businesses want simplicity, value, and powerful automation, qualities that other platforms are delivering more consistently.
With better email builders, improved user interfaces, and stronger customer service, Mailchimp’s competitors are making a compelling case.
What Should You Look for in an Email Marketing Tool?
The right email marketing platform can enhance engagement, improve ROI, and help streamline your entire marketing process.
In 2025, users expect more than just email campaigns, they want intelligent automation, seamless integrations, and transparency in pricing.
Key features to prioritise:
- Easy-to-use drag-and-drop editor
- GDPR compliance for UK businesses
- List segmentation and personalisation
- Analytics and reporting tools
- CRM or third-party integrations
- Responsive customer support
Here’s a quick table highlighting essential features to look for:
| Feature | Why It Matters |
| Automation Workflows | Saves time and increases engagement |
| Drag-and-Drop Editor | Enables quick, code-free email design |
| GDPR Compliance | Ensures legal safety for UK data processing |
| A/B Testing | Optimises campaigns through experimentation |
| Integration Support | Connects with CRM and ecommerce platforms |
By focusing on these features, you can choose an email marketing tool that not only meets your business needs today but also scales effectively with your growth in 2025 and beyond.
Is Mailchimp Still Worth It for UK Businesses?
While Mailchimp remains popular, it’s becoming harder to justify for many UK users. Its interface is still polished, and it offers strong automation and integrations.
However, its pricing is increasingly steep, and many core features are locked behind higher plans. For startups or SMEs with tighter budgets, Mailchimp may no longer offer the best value.
Moreover, support is often lacking unless you’re on a premium plan. For companies seeking a tool with a clearer pricing structure and easier usability, Mailchimp has become less appealing in 2025. Many UK users are now migrating to platforms that offer better service and features tailored to their needs.
How Do You Choose the Right Mailchimp Alternative for Your Business?
Finding a suitable alternative depends on understanding your business’s size, budget, and specific marketing goals. Consider what your current challenges are with Mailchimp, is it pricing, complexity, or feature limitations?
Ask yourself:
- How large is your contact list?
- Do you need eCommerce integrations?
- Is automation or segmentation important?
- What’s your monthly budget for email marketing?
Here are quick pointers to guide your decision:
- Startups & Bloggers: Look for affordable plans and easy interfaces
- Ecommerce Brands: Focus on automation and CRM integrations
- Agencies: Prioritise scalability and multi-user access
- Nonprofits: Seek platforms offering discounts or free tiers
Matching your business model with the right platform ensures long-term growth and efficiency.
What are the Best 13 Mailchimp Alternatives UK in 2025?
Below are the most powerful and user-friendly email marketing platforms UK businesses are switching to in 2025. Each one brings something unique to the table, whether it’s affordability, automation, or customer support.
1. Brevo (formerly Sendinblue)
Brevo is one of the most complete Mailchimp alternatives available in the UK in 2025. It combines powerful email marketing with tools for SMS, WhatsApp, CRM, live chat, and customer data management.
Designed for businesses that want to manage everything from one platform, Brevo is easy to use and highly scalable. The Marketing Platform supports multi-channel automation, while the Sales Platform helps manage pipelines and deals.
The Conversations Platform connects teams with customers via live chat and phone, and the Customer Data Platform delivers in-depth analytics. Brevo also offers a robust Messaging API for advanced communication needs.
Why UK businesses choose Brevo:
- Multi-channel campaigns (email, SMS, WhatsApp, chat)
- CRM and pipeline tracking included
- Smart customer analytics and segmentation
- Free plan with no credit card required
| Feature | Availability |
| Free Plan | Yes (No credit card) |
| Email + SMS Marketing | Included |
| CRM + Pipeline Management | Included |
| WhatsApp Campaigns | Available |
| GDPR Compliance | Full |
| Starting Price (GBP) | £18/month |
| Support & Reviews | 2200+ positive reviews |
Brevo is a powerful solution for UK businesses ready to simplify, scale, and automate their marketing in 2025.
2. Moosend
Moosend is a smart, affordable Mailchimp alternative that’s gaining traction in the UK for its intuitive interface and powerful automation tools. It’s built to help businesses of any size run effective email campaigns with minimal effort and maximum engagement.
With a clear focus on automation, personalisation, and simplicity, Moosend lets users move from manual marketing to smart workflows. The platform includes unlimited email campaigns, custom landing pages, and AI-powered content suggestions.
Users can create subscription forms, track performance, and set up advanced customer journeys using its visual automation builder. Moosend also offers dynamic segmentation and responsive templates that can be customised with ease.
Why UK marketers prefer Moosend:
- Affordable pricing with advanced features
- Dynamic forms and landing pages included
- AI-based email personalisation
- Free trial and flexible billing
| Feature | Details |
| Free Trial | Yes |
| AI Content Suggestions | Available |
| Landing Pages | Included |
| Email Marketing Automation | Full access |
| GDPR Compliance | Fully compliant |
| Starting Price (GBP) | ~£7/month (annual billing) |
| 24/5 Live Chat Support | Included in all plans |
Moosend is ideal for UK brands seeking powerful email tools without breaking the bank.
3. MailerLite
MailerLite is a clean, efficient, and budget-friendly email marketing solution trusted by thousands of UK creators and businesses. It stands out with its intuitive drag-and-drop editor, automation features, and customer support that’s available 24/7, even on the free plan.
Designed to help you grow faster, MailerLite supports everything from basic email campaigns to full automation flows, landing pages, signup forms, and even websites.
The platform makes it simple to build paid newsletters, set up recurring payments, and sell digital products. Its minimal UI and helpful templates speed up content creation, while detailed analytics help users refine campaigns for better results.
Why MailerLite is a smart alternative:
- Clean, user-friendly interface
- 24/7 live support, even for free users
- Website builder and paid subscriptions included
- Drag-and-drop automation builder
MailerLite is a reliable Mailchimp replacement for UK users who want simplicity, scalability, and strong support.
4. GetResponse
GetResponse is a feature-rich marketing automation platform perfect for UK businesses that need more than just email. It combines email marketing, automation, eCommerce tools, and even webinars under one roof.
Whether you’re just starting out or scaling up, GetResponse offers pricing plans to suit every stage. The platform offers powerful tools like AI-generated emails, predictive sending, and advanced segmentation.
GetResponse also helps with lead capture through landing pages and forms, while providing real-time analytics to monitor performance. Its visual automation builder is particularly useful for creating personalised workflows that convert.
Top reasons to choose GetResponse:
- AI-powered content and send-time optimisation
- Webinars, landing pages, and sales funnels included
- Dedicated plans for creators, marketers, and enterprises
- 24/7 live support across all plans
| Feature | Details |
| AI Content Generator | Included |
| Marketing Automation | Advanced workflows |
| Webinars | Yes (in selected plans) |
| Landing Pages | Unlimited on all plans |
| Starting Price (GBP) | ~£12/month |
| Support | 24/7 Live Chat |
GetResponse is perfect for UK brands ready to scale with smart marketing automation and sales tools.
5. Constant Contact
Constant Contact is a trusted platform in the UK for businesses looking for simplicity, reliability, and strong customer engagement tools. It focuses on delivering results through straightforward features, including AI-assisted email creation, social media marketing, and event promotion.
The platform offers pre-built templates, an easy drag-and-drop builder, and real-time performance tracking.
It’s also ideal for teams managing multiple accounts or brands, thanks to its multi-account solution. With constant innovation and support, it helps businesses grow their audience, whether they’re just starting out or well-established.
Why it works well for UK businesses:
- Pre-designed templates for quick email creation
- Social media tools integrated into email platform
- AI support for content and timing
- 30-day free trial available
Constant Contact delivers a smooth and focused experience for UK users who want email marketing without the hassle.
6. ConvertKit
ConvertKit, now branded as Kit, is built specifically for creators and solopreneurs who want to build strong relationships with their audience.
It’s an ideal Mailchimp alternative for content creators, bloggers, YouTubers, and educators across the UK who are monetising their knowledge and audience.
Kit includes powerful tools like visual automations, tagging, and personalised email flows. Creators can sell digital products, run paid newsletters, and build subscriber funnels using landing pages and forms. Its built-in recommendations and creator network help expand reach organically.
Why Kit (ConvertKit) suits UK creators:
- Purpose-built for creators and online educators
- Monetisation features like digital products and paid newsletters
- Visual automation builder and tagging
- Free plan up to 10,000 subscribers
| Feature | Details |
| Free Plan | Up to 10,000 subscribers |
| Digital Product Sales | Included |
| Creator Monetisation Tools | Subscriptions, tips, ads |
| Tag-Based Segmentation | Yes |
| Starting Price (GBP) | ~£20/month |
| Support & Migration | Free for >5,000 contacts |
ConvertKit empowers UK creators to turn audiences into sustainable, income-generating communities.
7. AWeber
AWeber remains a strong contender in 2025, especially for UK small businesses and entrepreneurs who want simplicity and fast results. Known for its user-friendly interface and reliable automation features, AWeber makes it easy to grow lists, build landing pages, and send engaging emails.
The platform now includes web push notifications, ecommerce payment features, and over 750 integrations. AWeber also offers pre-built automation flows that users can activate instantly. Whether you’re just starting out or scaling, it has tools that are ready to go without complex setup.
Why AWeber continues to lead:
- Ready-to-use email automation flows
- Built-in payment tools and ecommerce features
- 24/7 live support across all plans
- Free migration and onboarding support
AWeber is perfect for UK users who want quick setup, great support, and all the essentials for email success.
8. ActiveCampaign
ActiveCampaign is a powerful Mailchimp alternative known for its automation-first approach. It’s ideal for UK businesses that want to deliver highly personalised email experiences using advanced segmentation, predictive content, and dynamic automations.
From welcome series to abandoned cart campaigns, ActiveCampaign’s automation builder makes it easy to create journeys tailored to every stage of the customer lifecycle.
Its built-in AI tools generate content, subject lines, and even full workflows to save time and boost engagement. With over 250 templates and 900+ integrations, you can launch polished, on-brand campaigns in minutes.
Why UK marketers love ActiveCampaign:
- Predictive content & conditional personalisation
- Pre-built automations for every industry
- CRM features and advanced tagging
- AI-powered email creation and journey mapping
| Feature | Details |
| Free Trial | 14 days |
| AI Email Generator | Included |
| Drag-and-Drop Builder | 250+ templates |
| Automations | 900+ pre-built workflows |
| Starting Price (GBP) | ~£24/month |
| 24/7 Support | Yes |
ActiveCampaign is best for UK brands ready to scale personalisation and automation without complexity.
9. Campaign Monitor
Campaign Monitor offers a sleek, user-friendly email marketing platform that’s especially popular with UK agencies and small businesses.
It focuses on visual appeal and strong automation, allowing users to create polished emails and customer journeys without technical skills. Its drag-and-drop editor ensures brand consistency while enabling complete template customisation.
Every template is mobile-optimised, and its automation designer makes it easy to schedule perfectly timed sends. Real-time analytics and loyalty program tools give businesses the insight and engagement they need to grow.
What UK businesses appreciate:
- Easy-to-use visual journey builder
- Loyalty program automation tools
- Professionally designed templates
- Mobile-optimised, responsive designs
Campaign Monitor is a great pick for UK businesses that want stunning emails and smart automation with ease.
10. Benchmark Email
Benchmark Email delivers a balance of simplicity and power, making it a top Mailchimp alternative for small UK businesses and nonprofits. Its AI-driven tools help you quickly design branded, mobile-responsive emails using drag-and-drop functionality.
With hundreds of templates for every occasion, from promotions to monthly newsletters, users can quickly launch professional campaigns.
Benchmark also offers intuitive automation, list-building tools, and detailed analytics, making it easy to grow and optimise your audience engagement.
Why users switch to Benchmark:
- Smart Design AI for branded emails
- Automation without the tech complexity
- List-building tools with popups and forms
- Free forever plan with no credit card
| Feature | Details |
| Free Plan | Yes, no credit card required |
| AI Email Builder | Included |
| Email Templates | 500+ across categories |
| Automation Tools | Simplified and powerful |
| Customer Support | Onboarding & live chat |
| Starting Price (GBP) | ~£11/month |
Benchmark is perfect for UK users who want clean design, automation, and ease of use in one simple platform.
11. Klaviyo
Klaviyo is built for eCommerce brands that want to drive high ROI through data-driven email and SMS marketing. In 2025, it’s leading the pack with its unified B2C CRM, which blends automation, analytics, and customer data to create hyper-personalised campaigns.
With predictive analytics, SMS marketing, and powerful segmentation, Klaviyo gives businesses the ability to tailor every message.
Its integration ecosystem connects with top eCommerce tools like Shopify and WooCommerce, syncing real-time customer behaviour to power smarter automations.
Key reasons to consider Klaviyo:
- Unified B2C CRM with real-time data
- Deep eCommerce integrations
- Predictive analytics and personalised flows
- Scalable automation for growing stores
| Feature | Details |
| Email + SMS | Fully integrated |
| Predictive Analytics | AI-driven |
| Unified Customer Profiles | Yes |
| CRM + Data Platform | Built-in |
| Starting Price (GBP) | ~£20/month |
| Ecommerce Integrations | Shopify, WooCommerce & more |
Klaviyo is a high-performance option for UK online retailers seeking serious growth through personalisation.
12. Omnisend
Omnisend is a powerful multichannel marketing platform that combines email and SMS to create seamless customer experiences.
Popular among UK eCommerce brands, it’s designed to automate key touchpoints, from welcome emails to post-purchase follow-ups, using smart workflows and pre-built templates. Segmentation is dynamic, updating in real time based on user behaviour.
It integrates with major eCommerce platforms, letting you trigger campaigns from cart abandonment, product views, or order history. Users also enjoy award-winning 24/7 support and an easy setup process.
Top benefits for UK users:
- Multichannel marketing in one platform
- Dynamic segmentation and real-time updates
- Pre-built automation templates
- 24/7 live support and quick setup
Omnisend is an excellent Mailchimp alternative for UK sellers who want to boost revenue with less effort.
13. Mailjet
Mailjet is known for its collaborative and flexible approach to email marketing, making it a great tool for UK teams managing campaigns together. Its drag-and-drop email editor allows real-time collaboration and template locking, ensuring brand consistency across teams and campaigns.
With automation, dynamic content, segmentation, and A/B testing, Mailjet gives businesses control over performance and personalisation.
Email validation tools help improve deliverability, and multilingual support allows brands to expand reach across diverse audiences. Its AI-powered email builder enhances copywriting and design for faster, more effective campaigns.
Why UK marketers choose Mailjet:
- Real-time email collaboration tools
- Advanced automation and A/B testing
- GDPR-ready contact management
- AI content generator for subject lines and templates
| Feature | Details |
| Collaborative Editor | Real-time team access |
| Dynamic Content | Yes |
| A/B Testing | Up to 10 versions |
| Email Validation Tools | Included |
| AI Template Generator | Built-in |
| Starting Price (GBP) | ~£13/month |
Mailjet is a strong fit for UK businesses that want design flexibility, team collaboration, and data-driven performance.
Comparison Table of the Top Mailchimp Alternatives
| Tool | Free Plan | Best For | Standout Feature | Starting Price (GBP) |
| Brevo | Yes | Multi-channel marketing | Email, SMS & WhatsApp in one platform | £18/month |
| Moosend | Free Trial | Small businesses & agencies | AI-powered content & automations | £7/month |
| MailerLite | Yes | Creators & startups | Paid newsletters and websites | £8/month |
| GetResponse | Yes | Webinars & digital sales | AI tools and sales funnels | £12/month |
| Constant Contact | Free Trial | Local businesses & nonprofits | Social + email + event marketing | £15/month |
| ConvertKit (Kit) | Yes (10k contacts) | Content creators | Paid newsletters and product sales | £20/month |
| AWeber | Yes | Beginners & small shops | Pre-built automation and ecommerce tools | £12/month |
| ActiveCampaign | 14-Day Free Trial | Advanced automation needs | Predictive content & conditional logic | £24/month |
| Campaign Monitor | Free Templates | Agencies & designers | Loyalty programme and real-time analytics | £9/month |
| Benchmark Email | Yes | Simplicity & design ease | AI-powered email builder | £11/month |
| Klaviyo | Yes | eCommerce businesses | Unified B2C CRM and predictive analytics | £20/month |
| Omnisend | Yes | Shopify & BigCommerce stores | Multichannel marketing (email + SMS) | £14/month |
| Mailjet | Yes | Team collaboration | Real-time editing and AI email generation | £13/month |
Conclusion
Choosing the right email marketing tool is essential for success in 2025, especially with the evolving needs of UK businesses. Whether you’re a creator, eCommerce brand, or small business owner, there’s a Mailchimp alternative tailored to your goals and budget.
From powerful automation to multichannel campaigns and collaborative features, these platforms deliver more flexibility and value.
Focus on what your business truly needs, automation, scalability, support, or simplicity, and test the waters with free plans or trials. The best platform is the one that grows with you.
FAQs About Mailchimp Alternatives
Are Mailchimp alternatives better suited for small businesses in the UK?
Yes, many offer simpler pricing and more user-friendly tools designed specifically for startups and SMEs. They allow better scalability as your business grows.
Can I use these platforms if I’m not technically skilled?
Absolutely. Most tools have drag-and-drop editors, built-in templates, and live support to guide users without technical experience.
Which Mailchimp alternative offers the best free plan?
MailerLite and Brevo both offer generous free plans with access to automation, segmentation, and unlimited contacts.
Do these alternatives support GDPR compliance?
Yes, all listed tools are GDPR-compliant, helping UK businesses safely manage user data and marketing consent.
Can I send SMS campaigns with these tools?
Yes, platforms like Brevo, Klaviyo, and Omnisend offer integrated SMS marketing alongside email campaigns.
Are these platforms suitable for eCommerce brands?
Definitely. Tools like Klaviyo, Omnisend, and GetResponse are built with features tailored for online stores, including product-based automations and abandoned cart recovery.
Do these tools offer migration help from Mailchimp?
Most platforms offer import features or free migration services to help you move contacts, templates, and automations easily.
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