John

John

What is Segmentation in Marketing?

what is segmentation in marketing

In the dynamic landscape of marketing, understanding your audience is paramount. Enter marketing segmentation, a strategic approach that divides a heterogeneous market into smaller, more manageable segments. These segments share similar characteristics and behaviours, allowing businesses to tailor their marketing…

How Does Gap Insurance Works?

how does gap insurance works

Welcome to our guide on gap insurance! If you’ve ever wondered how gap insurance works or what exactly it is, you’re in the right place. We’ll explain everything you need to know about this type of coverage and how it…