You’ve had the sausage roll. You’ve tried the steak bake. But have you ever imagined sipping a pint of exclusive beer alongside a Greggs-inspired Sunday roast in a traditional British pub setting?
That’s exactly what’s coming to life with the opening of the Greggs Golden Flake Tavern, a fresh concept redefining the Greggs brand experience.
Designed in partnership with a leading retail name, this limited-time venture combines the best of British pub culture with Greggs’ unmistakable flavours. And it’s already making waves.
What Is the Greggs Golden Flake Tavern and Why Is It Making Headlines?
Greggs has long been associated with quick bites and on-the-go satisfaction. But with the launch of the Golden Flake Tavern, the brand is venturing into uncharted territory, the British pub scene. The Greggs Golden Flake Tavern is the company’s first-ever pub, and it’s got the UK buzzing for all the right reasons.
Set in a transformed in-store space, this isn’t your average bakery counter. Instead, it’s a fully immersive dining venue where classic bakes meet bar culture. The concept merges Greggs’ popular food offerings with a pub-style menu, handcrafted drinks, and an environment tailored for dining and socialising.
- First permanent dine-in pub from the brand
- Serves exclusive Greggs-themed food and drinks
- Aims to offer a unique sit-down experience in a classic pub atmosphere
It’s an unexpected evolution, and one that’s generating plenty of attention from foodies and fans alike.
Where Is the Golden Flake Tavern Located and What’s Unique About It?
You’ll find the Greggs Golden Flake Tavern nestled inside one of the UK’s most iconic department stores in Newcastle.
This new pub concept takes over the former Arthur’s Club space within the Fenwick store at Eldon Square, an area previously known for premium pop-ups.
This centrally located pub is steeped in local culture and designed to reflect the heart of North East England. From the warm wood tones to the framed regional artwork on the walls, the Golden Flake Tavern brings a classic British pub aesthetic to life.
- Occupies first-floor café space once used for premium events
- Boasts a fully stocked bar, custom Greggs-themed seating and decor
- Combines nostalgic bakery vibes with the atmosphere of a high-street pub
The result is an immersive experience that transforms everyday snacks into something much more celebratory.
How Long Will It Be Open?
The Greggs Golden Flake Tavern isn’t here forever, in fact, it’s set to be a limited-time experience. The doors officially opened on Saturday, 27 September, and will remain open until 15 February.
This five-month activation means you’ll need to plan your visit if you want to try it before it’s gone. Reservations are highly recommended, particularly during weekends, but walk-ins are welcome depending on availability. So if you’ve ever dreamed of a steak bake with a side of lager in a pub setting, now’s your moment.
What Makes the Greggs Pub Menu Stand Out from Traditional Pubs?
This isn’t just a rebranded gastropub, it’s a full-on Greggs-infused dining experience, with creativity at every corner of the menu. Greggs has taken some of its best-loved items and elevated them into traditional pub-style dishes that hit both comfort and surprise.
Here’s what makes the menu truly unique:
- 15 Greggs-inspired pub dishes created exclusively for the tavern
- Combines recognisable flavours with British pub plating
- Fusion of dine-in restaurant elements with grab-and-go favourites
Signature Menu Highlights:
- Chicken Bake Parmo
- Steak Bake Mixed Grill
- Greggs Ploughman’s Platter
- Sausage Roll & Mash
- Sunday Carvery with bake options
Each item has been crafted to pair perfectly with drinks, making the menu a talking point in itself.
What Can You Expect from the Greggs Pub Menu and Drink Selection?
The Golden Flake Tavern delivers more than just hot bakes, the drinks list is equally creative. From house-brewed beers to playful cocktails, there’s something to suit every taste.
Greggs-Inspired Drinks Menu:
Partnering with Full Circle Brew Co, two exclusive beers were created for the pub experience:
- Pink Jammie Pale Ale: A fruity brew with raspberry notes
- Gosforth 1939 Stottie Lager: A crisp lager named after local heritage
Also on Offer:
- Greggs-themed cocktails (available only at the Tavern)
- A full bar with beer, wine, and non-alcoholic beverages
- Signature desserts such as Yum Yum Bread and Butter Pudding and Pink Jammie Trifle
This combination of sweet and savoury, bold and familiar, sets the Golden Flake Tavern apart from any traditional pub menu.
How Has Greggs Teamed Up with Fenwick to Create This Unique Pub?
This isn’t Greggs’ first collaboration with Fenwick, but it’s certainly their most ambitious. The two North East powerhouses have previously come together to deliver immersive dining events, now, they’ve gone a step further.
Previous Collaborations
- Bistro Greggs (2023): Fine dining with Greggs classics
- Greggs Champagne Bar (2024): A playful pairing of sausage rolls and Champagne
Now, the Golden Flake Tavern builds on those concepts with a longer duration and a broader menu. According to Greggs’ customer director, the goal is to create something “playful, surprising and truly unique”, while showcasing the best of both brands.
What Events and Features Can Visitors Expect at the Golden Flake Tavern?
It’s not just about food and drink, the Golden Flake Tavern delivers on entertainment and ambience too. This is a venue created for socialising, relaxing, and having a laugh, all while enjoying your favourite comfort food.
Venue Features
- Total seating for 88 guests, including bar and table seating
- Stylish interiors featuring North East artwork and wood furnishings
- Friendly, casual service with a premium twist
Weekly Entertainment
- Tuesday Quiz Night: Starting 7 October, £5 entry for teams (up to 6 people)
- Private Hire Options: Available for events, birthdays, and corporate evenings
- Seasonal specials and rotating desserts may appear throughout the 5-month run
| Event Feature | Details |
| Quiz Nights | Tuesdays from 7 October (£5/team) |
| Private Hire | Available upon request |
| Seating Capacity | 88 guests |
| Opening Hours | Daily from 11 AM to 7 PM |
Whether you’re a Greggs regular or new to the brand, there’s something engaging about seeing it all come together in a pub setting.
What Has Been the Public and Media Reaction to the Greggs Pub Launch?
The buzz has been enormous. From social media chatter to major media headlines, the Greggs Golden Flake Tavern has captured national attention.
Fans of the bakery chain are loving the mix of nostalgia and novelty, with early visitors praising both the creativity and quality. Meanwhile, media outlets have highlighted the strategic brilliance of transforming Greggs from grab-and-go to sit-down satisfaction.
- Seen as a bold move in high-street dining
- Applauded for reinventing casual British food
- Welcomed by Newcastle locals and visiting Greggs fans
As a marketing and branding moment, it’s already being hailed as a potential blueprint for modern food retail experiences.
Will There Be More Greggs Pubs in the Future?
Greggs has not confirmed any permanent plans for additional pubs yet, but the Golden Flake Tavern is being treated as a trial run to explore new business opportunities. If the pub proves popular and commercially successful, it could pave the way for similar ventures in other cities.
This initiative fits within Greggs’ broader strategy to expand into evening dining and enhance the sit-down experience for customers. For now, the Newcastle-based Golden Flake Tavern remains the only location offering this unique pub concept.
However, fans and food enthusiasts should keep an eye on Greggs’ future moves, as more pop-ups or permanent pubs could follow.
Conclusion
The Greggs Golden Flake Tavern isn’t just a marketing experiment, it’s a glimpse into how traditional British food can evolve. By blending pub culture with bakery classics, Greggs has created something truly fresh yet familiar.
If you’re in or around Newcastle, this limited-time experience is well worth the visit. And who knows, it might just be the beginning of a whole new Greggs chapter.
Frequently Asked Questions
How can I make a reservation at the Golden Flake Tavern?
Reservations can be made online or in person starting from midday on Thursday. It’s recommended to book in advance, especially for weekends.
Are walk-ins accepted at the Greggs pub?
Yes, walk-ins are welcome depending on availability. Reservations are still encouraged for peak hours.
What are the pub’s daily opening hours?
The pub is open daily from 11 AM to 7 PM. These hours may vary during private events.
Is the Greggs pub suitable for children and families?
Yes, the venue is family-friendly and welcomes children. The menu includes kid-friendly options and a casual atmosphere.
Are there any vegan or vegetarian options on the menu?
While not the full menu is plant-based, several vegetarian items are available. Vegan options may rotate as specials.
Can I buy Greggs Golden Flake Tavern merchandise or beers?
Currently, the exclusive beers are only available on tap at the tavern. No branded merchandise has been announced yet.
Will there be seasonal or limited-time specials at the tavern?
Yes, the menu may include rotating desserts or themed offerings during its 5-month run. Check in-store for updates.
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